Projects Handled

• Lead all pre release marketing initiatives for the TV Show 'Transit', securing a deal with Amazon prime.
• Lead Cinema distribution of SSC football matches in KSA, Worked with Muvi, Vox and other local cinemas in KSA.
• Lead Content Monetisation initiatives for over 54 Facebook pages generating over $500k per year.
• Huawei Music and Video services - Led Content Strategy and Planning - Content Calendars, Manage team of editors and graphic designers
• Managed D2C Products(STB's) for MBC and Nokia- Amazon & Noon - Product listing and optimisation, Advertising
• Led and executed Digital Marketing campaigns for multiple clients (Films, Media Devices, and other D2C Brands) focused on platforms such as - Facebook, Google, Amazon.
• Develop proposals and presentations for multiple B2B business opportunities, responding to RFP's
• Led the development and soft launch of an MVP(Front End and Back End) for a content discovery platform. End to End Execution from conceptualization to deployment and management
• Key Clients - Nokia, MBC, Huawei, Eagle Films, Shoof

Led comprehensive digital marketing and branding projects for diverse clients, demonstrating versatility in handling multiple aspects of marketing, including brand development, web design, content creation, and digital strategy.

• Develop online presence(Completed) - 28Berkeley.com, Saadiabokhari.com, arcadiacapital.com, shashah.com, Mereha.com
• Business Consultant D2C brand Salt Studio (Ongoing) - Lead digital transformation initiatives - switching from a retail focus to E-Commerce Focus, ERP implementation for proper inventory management and order management, Business Process mapping, Internal team trainings, Develop comms and Marketing strategy and much more.
• Develop corporate presentations, Pitch decks for Business's, Film and TV Show producers

• Led marketing strategies for 30+ MGM film releases including James Bond and Addams Family franchises across MENA
• Optimized P&A budgets achieving 15% increase in marketing ROI across film portfolio
• Conducted market analysis to develop targeted positioning strategies for regional film releases
• Led the development of promotional assets including trailers, posters, and digital content
• Managed regional film premieres and promotional events to maximize media coverage
• Established strategic partnerships with cinemas, brands, and media outlets across MENA
• Coordinated between international studios and regional stakeholders for marketing localization
• Developed social media strategies driving audience engagement for theatrical releases
• Key Clients & Partners – MGM, STX, A24

• Led marketing strategies for 30+ MGM film releases including James Bond and Addams Family franchises across MENA
• Optimized P&A budgets achieving 15% increase in marketing ROI across film portfolio
• Conducted market analysis to develop targeted positioning strategies for regional film releases
• Led the development of promotional assets including trailers, posters, and digital content
• Managed regional film premieres and promotional events to maximize media coverage
• Established strategic partnerships with cinemas, brands, and media outlets across MENA
• Coordinated between international studios and regional stakeholders for marketing localization
• Developed social media strategies driving audience engagement for theatrical releases
• Key Clients & Partners – MGM, STX, A24

• Managed the My HD platform launch, securing 50K subscribers in first 6 months through comprehensive brand development
• Established product packaging standards and brand guidelines for manufacturing partners
• Managed retail partnerships and optimized product placement across distribution channels
• Conducted product training programs for retail, customer service, and internal sales teams
• Executed PR strategies to enhance brand visibility and market presence
• Managed digital content strategy across web and social platforms to drive subscriptions
• Optimized customer journey mapping to improve acquisition efficiency and user experience
• Led brand activation events including product launches and trade show presentations
• Implemented BTL initiatives across GCC retail network to boost brand presence
• Managed integrated media campaigns across digital and traditional channels

• Led all Marketing initiatives in UAE & KSA collaborating with creative teams, PR teams, and regional marketing teams.
• Collaborated with major retailers such as Sharaf DG, Carrefour, EMax and Telcos such as Etisalat & Du to promote OSN products and services, enhancing brand visibility and sales performance.
• Lead brand activations, Trade shows and Channel Launch events significantly increasing brand awareness and customer engagement.
• Led and executed the merger between Orbit and Showtime at a retail level, project managing the rebrand of 200+ locations across the MENA region.