• Led end-to-end marketing strategy for original TV series 'Transit', managing production of promotional assets, PR/publicity campaigns, and digital presence. Worked closely with Amazon's Marketing team and lead the show's launch on Amazon Prime including press kit development, talent announcements, and platform release coordination.
• Secured and managed distribution rights for Saudi Pro League matches across major cinema chains in KSA, orchestrating promotional strategies and revenue management that resulted in consistent sold-out screenings. Led contract negotiations with multiple exhibitors while streamlining reporting systems and marketing asset distribution.
• Transformed 50+ Facebook pages from zero-revenue channels to generating an average of $8K per page per month through strategic content optimization and creator/publisher partnerships.
• Executed Nokia Set-Top Box distribution strategy in UAE, directing localization of marketing collateral and dealer communications. Achieved 100% sell-through of 5,000 units through marketplace optimization and retail partner engagement.
• Led 14-member content operations team for Huawei's video and music platforms, managing playlist curation, creative development, and promotional campaigns. End-to-end content optimization including cover art creation, marketing assets, and performance analytics while serving as key liaison with Huawei's operations and marketing teams.
• Executed social media marketing campaigns across Facebook and Instagram for Eagle Films' theatrical releases, optimizing performance for 10+ major titles including Wrath of Man and Unbearable Weight of Massive Talent.
• Developed RFP responses and business presentations to secure new opportunities.
• Key Clients - Nokia, MBC, Huawei, Eagle Films, Shoof

Strategically managed theatrical release campaigns for 30+ major studio films with variable P&A budgets ($140K-$680K per movie title), orchestrating comprehensive marketing strategies from pre-release through post-release window. Notable successes include James Bond: No Time to Die ($680K P&A) and optimization of smaller budget releases like Candyman to maximize ROI across MENA region

• Orchestrated full-cycle theatrical marketing campaigns, from initial teasers through to post-release sustainability, consistently achieving box office targets across diverse film portfolios
• Developed data-driven marketing allocation strategies across paid media, PR, and digital channels based on film genre, target audience, and market potential
• Optimized P&A spend through strategic timing of marketing activities during crucial pre-release and opening weeks, maximizing opening weekend performance
• Managed regional film premieres and promotional events to maximize media coverage
• Established strategic partnerships with cinemas, brands, and media outlets across MENA
• Coordinated between international studios and regional stakeholders for marketing localization
• Developed social media strategies driving audience engagement for theatrical releases
• Key Clients & Partners – MGM, STX, A24

• Conceptualized and launched MVP for content discovery platform – Shashah.com. Led end-to-end product development including platform strategy, UX/UI design, content strategy, and team management.
• Managed digital portfolios for multiple clients as Account Manager, overseeing website development and social media content strategy. Delivered responsive websites & social content calendars, while maintaining client relationships and project timelines.

• Launched OTT platform "Seevii" in KSA market, scaling to 70,000 monthly active users with 68% free-to-paid conversion rate
• Managed $200K marketing budget while orchestrating platform launch strategy across TVOD, SVOD, Live TV offerings and B2B2C Projects
• Served as primary marketing liaison for major studios (Disney, Fox, Sony, Universal, Paramount), orchestrating new release strategies and franchise packages to maximize TVOD revenue.
• Represented company at key industry events including Fox partner meetings and MIPCOM, while managing studio relationships for content marketing approvals and promotional campaigns
• Directed 4-member creative team delivering UI/UX assets, marketing materials, and video content while maintaining brand consistency. Developed and implemented comprehensive brand guidelines across digital platforms, ensuring visual and messaging consistency from UX/UI design to marketing touchpoints. Collaborated with design teams to maintain cohesive brand experience across web, mobile, and retail interfaces.

• Spearheaded brand launch and growth of My-HD entertainment platform across MENA region (50M household market), achieving 50K paying subscribers from ground zero within 2 years
• Managed $250K marketing budget while orchestrating integrated launch campaigns across digital, TV, BTL, press, and PR channels
• Built and managed relationships with 400+ independent retailers and 20 major retail partners across MENA region
• Improved customer activation rates from 20% to 80% through streamlined processes and enhanced customer journey
• Successfully launched three distinct TV packages (My HD Basic, My GMA, My Asia), expanding market reach to diverse audience segments
• Conducted 20+ product training sessions for retail partners, averaging 30 attendees per session, to ensure effective product knowledge and sales capabilities
• Developed comprehensive brand guidelines and marketing toolkits for retail network, ensuring consistent brand representation across all touchpoints
• Led cross-functional team of marketing coordinator, graphic designer, and web developer to execute marketing initiatives and maintain brand consistency

• Led all Marketing operations in UAE & KSA collaborating with creative teams, PR teams, and regional marketing teams.
• Spearheaded $2M retail transformation initiative during OSN-Showtime merger, orchestrating cross-functional teams across 200+ locations. Led comprehensive rebranding execution, coordinating mall operations, sales, marketing, technical, and construction teams across MENA region to deliver seamless brand integration.
• Collaborated with major retailers such as Sharaf DG, Carrefour, EMAX and Telcos such as Etisalat & Du to promote OSN products and services, enhancing brand visibility and sales performance.
• Led brand activations, Trade shows and Channel Launch events significantly increasing brand awareness and customer engagement.